Salewa - Mountain Series
In summer 2019 I've been commissioned to create some new visual for the spring/summer 2021 Salewa collection (out now). The overall concept was the "hybrid mountain". A mountain made of extreme contrasts (nature+technology). The goal was to find a visual language that enhanced this contrast: i.e. using lineart and optical art.
the main themes were basically 3: interpretation of the salewa eagle (mark) and logo, fly&hike cloud sky pattern, mountain icons (tre cime di lavaredo + edelweiss)
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Logo / Mark
interpretation of the eagle mark and of the logotype
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Main illustrations
3 cime di Lavaredo (Lavaredo's 3 peaks). An beautiful and reknown landmark of the Dolomiti, and the edelweiss: the most iconic flower of the Alps
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Overall cloud pattern + fictional mountains illustration
