![](https://cdn.myportfolio.com/290ca0cd5643b3eac31193a302274e2b/f33be407-7c17-4356-9278-777972ff99c9_rw_1920.jpeg?h=de9997398455c4c003d5724c37b96cc8)
Salewa - Mountain Series
In summer 2019 I've been commissioned to create some new visual for the spring/summer 2021 Salewa collection (out now). The overall concept was the "hybrid mountain". A mountain made of extreme contrasts (nature+technology). The goal was to find a visual language that enhanced this contrast: i.e. using lineart and optical art.
the main themes were basically 3: interpretation of the salewa eagle (mark) and logo, fly&hike cloud sky pattern, mountain icons (tre cime di lavaredo + edelweiss)
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Logo / Mark
interpretation of the eagle mark and of the logotype
![](https://cdn.myportfolio.com/290ca0cd5643b3eac31193a302274e2b/e68621ac-f773-473b-be97-e048d33ce546_rw_1920.png?h=e46b1e3862327761d68b36e6835e5a11)
![](https://cdn.myportfolio.com/290ca0cd5643b3eac31193a302274e2b/a092b492-f3d1-4933-b5ce-41b9d7746e4d_rw_1920.png?h=d94b24266d4aef17febbbeffcb2d47c1)
![](https://cdn.myportfolio.com/290ca0cd5643b3eac31193a302274e2b/9e8ce175-7435-40a7-96a6-e846a63b5279_rw_1920.png?h=de1c4670e7d48eb75b46811607dd866e)
![](https://cdn.myportfolio.com/290ca0cd5643b3eac31193a302274e2b/a175db2e-7292-4eb5-93dc-361878cfdfab_rw_1920.png?h=38138b4953ed68e246c5d974bf08acaa)
![](https://cdn.myportfolio.com/290ca0cd5643b3eac31193a302274e2b/afd316c2-d292-477a-a1c9-2be9fb7e6957_rw_1920.png?h=30fa7b73eb3fd9bcc708e313201d9602)
![](https://cdn.myportfolio.com/290ca0cd5643b3eac31193a302274e2b/7db5bd2e-5843-4c78-b102-552a9c68ca2f_rw_1920.png?h=c5ca450fa4d351fc038a8f2e0e6cc991)
![](https://cdn.myportfolio.com/290ca0cd5643b3eac31193a302274e2b/df8dc9c2-694d-4899-ab3d-40bd644af24e_rw_1920.png?h=6357b99e25f9ab3ae76655beb87cb12c)
![](https://cdn.myportfolio.com/290ca0cd5643b3eac31193a302274e2b/74ad427e-3cca-4ea5-9909-7972ffc500c8_rw_1920.jpg?h=ad2e4c65069578f413c6511297fdd04e)
![](https://cdn.myportfolio.com/290ca0cd5643b3eac31193a302274e2b/68fd2a6e-314a-40a0-8d92-c4c5f73000d9_rw_1920.jpg?h=f48520d03abfe15955a75e4dd6f9f7c7)
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Main illustrations
3 cime di Lavaredo (Lavaredo's 3 peaks). An beautiful and reknown landmark of the Dolomiti, and the edelweiss: the most iconic flower of the Alps
![](https://cdn.myportfolio.com/290ca0cd5643b3eac31193a302274e2b/1ffd4393-90d4-42f2-b4da-6c51eb7cc76a_rw_1920.jpg?h=39021a146c82bd1416a60b0a8ea99b95)
![](https://cdn.myportfolio.com/290ca0cd5643b3eac31193a302274e2b/ac6c79ea-76cc-4728-a2af-bb4922eaab9a_rw_1920.png?h=d1a2f75f20a6b904198e1a3362a57fad)
![](https://cdn.myportfolio.com/290ca0cd5643b3eac31193a302274e2b/2059a7ec-4eb0-4f3c-9624-d3548bcfd863_rw_1920.jpg?h=79b703c6dae32e9d43a7f3bd345bc10b)
![](https://cdn.myportfolio.com/290ca0cd5643b3eac31193a302274e2b/cc7e66b1-ad4e-42fc-87de-fb79439f316b_rw_1920.jpg?h=684941e4ff5e9b5c604b38dcf2d514f4)
![](https://cdn.myportfolio.com/290ca0cd5643b3eac31193a302274e2b/76c9d95a-a912-4a94-8d0d-65460d6b089d_rw_1920.png?h=2fd3df30387e9e780c6d71c57b193215)
![](https://cdn.myportfolio.com/290ca0cd5643b3eac31193a302274e2b/b157e7bf-e092-4bc8-8aa7-b49b94a7477a_rw_1920.jpg?h=b95a633593d75edf7f7e0b0bed11094c)
![](https://cdn.myportfolio.com/290ca0cd5643b3eac31193a302274e2b/b5b1f724-aa15-489c-b14d-ba96b0b601d3_rw_1920.jpg?h=f121ad49bf9691acb657aa374b1c9d78)
![](https://cdn.myportfolio.com/290ca0cd5643b3eac31193a302274e2b/c6740607-a1f3-4543-bfa4-c1aad0f79d9e_rw_1920.png?h=8e9e062a4a40a6dbc169a6ef2d278a07)
![](https://cdn.myportfolio.com/290ca0cd5643b3eac31193a302274e2b/4cecad50-ff61-4c5b-9d4c-41ac49d12eea_rw_1920.jpg?h=92441ab175567fddb27ce36f320f6ff4)
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Overall cloud pattern + fictional mountains illustration
![](https://cdn.myportfolio.com/290ca0cd5643b3eac31193a302274e2b/21d8782e-a95a-473f-9ea6-02f5f31a10c4_rw_1920.png?h=aae435d58885783c4f74dc14e40d8ee5)
![](https://cdn.myportfolio.com/290ca0cd5643b3eac31193a302274e2b/f4456c7d-d681-4593-8044-82f6fd52e655_rw_1920.png?h=5639ca91d6395d192efec55c595fd223)
![](https://cdn.myportfolio.com/290ca0cd5643b3eac31193a302274e2b/86a4a9a7-fde9-4281-8372-b8f1bb00bf19_rw_1920.jpg?h=e729da79a0bf54be8378735ac3de780e)