Città dei Bambini e dei Ragazzi Experience Museum

During the last year i had the pleasure to work on this amazing project. I've always had the wish to work on a project for children, so this is kind of a dream project to me.

La Città dei Bambini e dei Ragazzi it's an historical museum for children, Property of Costa Edutainment and located in the Porto Antico area of Genova. During COVID it has been shut down and, in the mean time, a renewal project has started: with a new location, new exhibits, new identity. The new location is just underneath the Genova Acquarium. 

Me and Dario Albertini, my partner in crime for this adventure, have been involved by Film Master Events to create the whole new visual identity of la Città dei Bambini e dei Ragazzi.

The approach has been very "graphic" since the very first explorations, and we finally ended up with using just vectors. No photography or bitmap images at all.
This choice allowed us to be very flexible and easily fit to all the surfaces to be designed (more than 4k square meters)


Museum Concept

CdBR is an experience museum dedicated to senses: the 5 senses we all know and something more...

Graphic design and illustration

For each sense there's a main pattern that describes the sense and a main color scheme.
For each room a main character or key visual and a color palette.

Logo Restyling

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Sight​​​​​​​

sight main visual
infographics
Black light ON
bioluminescent fishes on the ceiling

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Hear​​​​​​​

infographics

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Touch

infographics
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Smell & Taste


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Playground / the building site / and many more


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My favourite models

Thank you

full credit list:

Ideazione, Progettazione e Realizzazione: Filmmaster Events
Concept e Direzione Artistica: Alfredo Accatino
Executive Management: Andrea Francisi, Silvia Badiali
Project Management e Direzione Esecutiva: Bernardo Martorana

PROGETTO CREATIVO
Content & Artistic Supervisor: Giulia Accatino
Conceptualizer: Adriano Martella
Production & Set Design: Cristian Taraborelli
Identità Visiva & Art Direction: Dario Albertini e Andrea Minini
Creative Production: Nicola Giuliani e Chantal Ferrari

PRODUZIONE E ORGANIZZAZIONE
Production Director: Marco D’Andrea
Production Manager: Alessio Dorini
Site Manager: Francesco Cazzaniga
Interactive installation technical consultant: Tiziano Rossi
Supervisione lavori: Marco Grati
Assistente di produzione: Tommaso Dufour
Production Company: Frontrow

CONTRIBUTI
Contenuti scientifici
Festival della Scienza: Marcello Turconi, Andrea Sessarego
Supporti grafici: Luca Ricciardi
Music design: Gianmaria Serranò
Consulente dell’età evolutiva: Franco Carola

ALLESTIMENTI E TECNOLOGIE
Tecnologie: Acuson
Contenuti video: Kromazoo
Scenografie: Cultura é, Bat Tech Italia, Scene up
Allestimento pareti grafiche e segnaletica: Thesis GE
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